Monthly Archives: August 2014

DStv appeases Uganda with new East African channel

MAISHA MAGIC LOGO

After huffing and puffing over the dominance of Nollywood programming on DStv’s Africa Magic channel line-up (leading to the coinage of the term “Naija-cked”), Africa’s premier pay-TV service has heard the cries of East African content producers and viewers. 

Starting Monday September 1st, DStv launches Maisha Magic, a new East-African-focused channel tailored to meet subscriber and content-providers’ needs. “M-Net has been building steadily on its investment in the East African market, centralised in Kenya but with outreach across the region. We have recognised that whilst the AfricaMagic brand has come to represent a powerful philosophy about pan-African cohesion, there is definitely great potential for a customised East African television brand”, explains M-Net East Africa Regional Director Michael Ndetei who will be in Kampala for a belated channel launch at an invite-only September 3 party at the Sheraton.

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