Multichoice Africa sure knows how to throw a hedonistic party if anything to assert itself as the numero uno conduit for the globe’s top three content producers. Tuesday’s opening night of the second edition of its aptly titled #OnlyTheBest Content Showcase Extravaganza in Mauritius took the form of a cabaret-styled Broadway-themed show. Guests had their names plastered on the walkway in the form of Hollywood stars. They included Nollywood star Genevieve Nnaji alongside Rita Dominic, Desmond Elliot and Ramsey Nuoah. Music guests Flavour, Stonebwoy and The Mavins provided the soundtrack guests tapped their feet to.
MultiChoice Africa’s CEO Tim Jacobs took time to make some bold promises.
“We believe television is an extremely powerful tool that can educate, entertain and inform. The evolution of this medium has become fast and furious and as a business we are constantly evolving to stay ahead. MultiChoice’s business is built around three key pillars: people; content – in the form of great entertainment, news and sport – and the latest cutting-edge technology. Our mission is to ensure that our subscribers do not miss out on any of the stories, events or moments that are shaping our future.” Some of the channels previewing their content at the Mauritius showcase include Sony, SuperSport, Zee TV, A+E, Disney, MTV Base, BET, Comedy Central, BBC and M-Net.
Jacobs lauded the success of MultiChoice’s GOtv DTT (Digital Terrestrial Television) low-cost offering, which currently operates in eight countries adding that it has brought digital television to homes and has supported governments in the digital migration process. But he also acknowledged the challenges which the business faces. “Our growth over the last 20 years has been a result of massive investments we have made in people, content and technology – but as with any business, not all of these investments or changes have hit the spot. So we have from time to time re-evaluated our position and made changes to our strategies. At the end of the day, however, it is really our subscribers we have to thank for staying with us, trusting us to deliver the best television experience and customer service to make their experience world class,” said Jacobs.
And one of the salient challenges is the recent subscription fees hike especially for Ugandan DStv viewers announced on the same day the continent’s media and gliterati were partying on Tuesday night. Subscribers in Uganda now have to contend with news of a 25% hike in their py-TV fees owing to the battering the Uganda shilling has been taking against the US Dollar, the pricing currency of the pay-TV service.
Starting October 1st 2015, Premium, Compact+, Compact, Family and Access will cost Shs334,000, Shs225,000, Shs128,000, Shs73,000 and Shs38,000 respectively. To keep track of happenings at the MultiChoice Africa Content Showcase, follow @multichoice_africa on Instagram, @mcashowcase on Twitter, or via #OnlyTheBest.
Text: MOSES SERUGO (firstname.lastname@example.org)
Pix: Multichoice Africa