Ugandan DStv subscribers will have to wait a little longer for their own Maisha Magic channel even as Tanzania celebrates the launch of Maisha Magic Bongo starting October 1st, 2015. The creation of the Tanzania-centric channel is in light of M-Net’s vision to create channels for each homogenous target market for Southern and Eastern Africa by language, culture, taste or a combination thereof. “We are proud to announce the launch of a new channel exclusively for Tanzania on October 1st called Maisha Magic Bongo (DStv Channel 160),” M-Net Director: East and Southern Africa & Lusophone countries, Theo Erasmus revealed at the MultiChoice Content Showcase on Saturday morning at the Outrigger Mauritius Beach Resort.
He also announced a new Angolan Premium channel Jango Luxo, launching October 11 alongside the production of a local version of the international smash hit reality show, The Voice, there. Zambia and Zimbabwe, riding on the two-month old Zambezi Magic channel that is sadly not available in East Africa also received promises of more local content in the near future.
Uganda can only hold out hope in Maisha Magic (East) Channel Head, Margaret Mathore’s revelation about expansion plans for the East African powerhouse channel. “We have every intention to go hyper-local with Maisha Magic and plan to start channels for each market in East Africa,” she said. Still, only Tanzania will benefit for now with the premiere of exciting local content, like hip-hop and Bongo music show Mzooka, a powerful local drama series called Talaaka and celebrity cooking show, Jikoni na Marion. She, however, affirmed that MME will licence content grown on East African soil beyond re-boradcasting derivative content from the region’s free-to-air channels in order to address the entertainment needs of Ugandan and East African viewers and develop the region’s film industry.
Maisha Magic and Maisha Magic Bongo will also be available to all DStv subscribers in Africa excluding South Africa in order to expose the continent to top-quality East African content. The MultiChoice Africa Content Showcase is a dynamic five-day content extravaganza, which sees a host of DStv’s biggest channels, including Sony, SuperSport, Zee World, A+E, Disney, MTV Base, BET, Comedy Central, BBC and M-Net previewing their latest and greatest content, soon to be seen across the video entertainment services provider’s platforms. You can follow the event via @multichoice_africa on Instagram, @mcashowcase on Twitter, or via #OnlyTheBest.
Text: MOSES SERUGO (firstname.lastname@example.org, @serugo, @kampala1ne)