Even a misogamist like me does occasionally appreciate the effort that goes into putting together a wedding. Nuptials are a whole industry of their own complete with a job ecosystem comprising designers, florists, caterers, beauticians and the like. Which is precisely what DStv’s Lifetime channel 131 aims to do; demystify weddings beyond begging meetings by thrusting viewers right into the action. And who better to play wedding planner than the bevy of journalists that have been flown down to Mauritius for the Multichoice Africa Content Showcase.
An activation for the channel’s hit format “Four Weddings” required journos to create the wedding of a lifetime with a chance of winning a luxury holiday for two. Four teams were charged with dressing up a male and female mannequin each (representing a bride and groom), garnish wedding cakes and decorate a bridal table fit ornate for enough nuptials on the beach. The inspiration for the challenge is exclusive local commission Four Weddings South Africa, the jewel in the tiara of Lifetime’s fantastic Friday night wedding-themed content this season. This will complement other wedding-themed shows like famous couples fighting to save their marriage in Marriage Boot Camp: Reality Stars (ends September 25, 8pm CAT); rivalry between two bridal shops in Best in Bridal (Fridays 9pm); an extraordinary wedding planner in Mikie Saves the Date (October 8pm); unions that include entire families in Arranged; and the return of the popular Married at First Sight in which complete strangers, matched by experts, meet for the first time on their wedding day.
Viewers can expect fiery brides, complex relationships and a great deal of drama to keep Lifetime viewers glued to the screen every week. “Four Weddings SA” debuts on October 16th at 9.50pm CAT (10.50pm Ugandan time) and each episode follows four pushy wives-to-be as they attend each other’s special wedding day. At the end of the festivities, they must vote on which ceremony takes the cake, with the winning bride and groom whisked off to a dream honeymoon destination. From naked brides to biker brides, from Zulu brides to Tswana brides, from bitchy brides to chocolate box brides, this series is bound to entertain.
Text: MOSES SERUGO (firstname.lastname@example.org)