Gastronomy is an integral part of Bollywood culture and what better way for the Zee World channel to enchant than through a culinary Indian experience as an ice-breaker for discourse around its dynamic channel that’s been customized for mainstream audiences in Africa. Launched earlier this year by Zee Entertainment Enterprises Limited (ZEEL), a leading television, media and entertainment company, Zee World is now synonymous across the continent as a conduit for spicy hot Bollywood movies, series, reality and food shows.
Zee World’s pedigree includes over 33 channels that entertain 960 million viewers across 169 countries. Feted as pioneers of television entertainment industry in India, ZEEL’s well-known international brands include Zee TV, &TV, Zee Cinema, Zing, Zee Punjabi, Zee Khana Khazana and Zee Living amongst others. ZEEL first foray into Africa was 18 years ago as the brands first international territory and its widely acclaimed flagship channel ZEE TV has been present on DStv platform since 1996 and Canal Plus since 2006.
And to cement its presence on the continent further, ZEEL will launch another channel for its French audiences in Francophone Africa before end of this year with more channels scheduled for launch next year. All content on the channel has undergone extensive research and customization, including editing and dubbing. The content research is a continuous process for all upcoming shows in future on Zee World. In the meantime, the channel’s loyal audiences on DStv channel 166 and GOtv Plus channel 25 can enjoy award-winning shows like Saloni, Laali, The Promise and Destiny seasoned with a wide collection of star studded blockbuster Bollywood movies with other genres like food, reality, health shows and other world series coming soon.
Text: MOSES SERUGO (firstname.lastname@example.org)